Hunter Price Unveils Wicked Collection

Hunter Price has revealed a new collaboration ahead of the most anticipated film releases of 2024, Universal Pictures’ Wicked.

Universal Products & Experiences has partnered with Hunter Price to bring the magical Land of Oz to life through impactful consumer products, inspired by the beloved story of Wicked, which will arrive in UK cinemas 22 November.

Developed to celebrate the launch of the first of two films, Hunter Price’s Wicked collection will include timely, giftable items ahead of the holiday season including cosmetic bags, sleep sets, eye mask, mugs and gifting, available in Tesco from the end of November. 

The collaboration continues into 2025, with further ranges across accessories, from key rings to costume jewellery, as well as bags, gift sets, mugs, candles, home fragrance, hair accessories, hot water bottles, travel cups and more.

Allana Holmes, commercial director at Hunter Price International, said: “Playing a part in bringing this magical word of Wicked to life, through carefully crafted design and product innovation, has been a dream role for Hunter Price.

“Our creative team has simply been in their element with this collaboration. Magic, imagination and innovation – it’s what we come to work for every day!

“The love for this story is phenomenal, coupled with the expected new generation of fans who I’m sure will fall in love with Wicked like we all have.”