Gamefam Teams with Spin Master to Bring Monster Jam Back to Roblox
Gamefam, the metaverse media company for Gen Z & Alpha communities, and Spin Master, a leading global children’s entertainment company and worldwide master toy partner for Monster Jam®, announce the return of the brand to Roblox starting Saturday, Oct. 26, 2024. This collaboration marks the third consecutive year the premier brand will be integrated within Gamefam’s popular Roblox game, Car Dealership Tycoon, which has recorded over 2 billion visits to-date.
The activation follows two consecutive years of Monster Jam being a smash hit within Car Dealership Tycoon, which has resulted in a combined 74 million visits and 235 million brand engagements to date.
“Over the last three years, we have partnered with Spin Master to create some of the most innovative and successful Roblox programs building buzz with Gen Z & Alpha for their world-class IP,” said Ricardo Briceno, Chief Business Officer at Gamefam. “Monster Jam is a perfect example of this partnership, coming for the third year in a row to Car Dealership Tycoon to engage and excite millions of players ahead of the holidays.”
This year, the Monster Jam takeover will allow players to:
- Build a new Monster Jam dealership that will be themed after JCB DIGatron™, the Monster Jam World Finals® Racing champion
- Compete in a new freestyle mode within a new Monster Jam stadium
- Race with 18 official Monster Jam trucks, including the official Monster Jam mini trucks and the JCB DIGatron truck for the first time
- Unlock Monster Jam-themed UGC items, including backpacks, racetrack hats and more
“We’re continuously exploring innovative ways for fans to engage with the action-packed Monster Jam experience outside of the arena and the toy aisle,” said Mark Morse, Spin Master’s VP of Wheels & Action. “Through our collaboration with Gamefam, we’ll meet our community by delivering immersive experiences in Roblox, a place where fans love to hang out and play. This year’s activation features 18 iconic Monster Jam trucks, including some highly anticipated new releases that will arrive just in time for the holiday season.”
With over 30 games in its owned and operated network, Gamefam has further cemented what’s become the #1 portfolio in metaverse gaming, with over 37 million average daily visits, 2.6 million average daily hours of gameplay and surpassing 30 billion visits to date.
The Monster Jam integration marks the latest in Gamefam’s longstanding, successful partnership with Spin Master. The companies previously worked together to bring Hatchimals® to Gamefam’s Twilight Daycare, premiere the Unicorn Academy™ in Twilight Daycare, and create Bakugan Brawl Simulator on Roblox, among others – delivering a cumulative 375 million visits and 1.75 billion brand engagements to date.
The activation within Car Dealership Tycoon is available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets.
