YuMe Toys Welcomes Nicoletta Minella as Sales Manager EMEA

YuMe Toys has announced that Nicoletta Minella has joined the team as Sales Manager for the EMEA region, marking an exciting chapter in the company’s continued growth. Nicoletta brings a wealth of Licensing and Retail experience across the UK and EU countries, having worked for Funko and most recently NBC Universal as Account Manager.

With an impressive track record that spans major brands like Disney, Funko, NBC Universal and Pokémon, Nicoletta is no stranger to the fast-paced world of retail and entertainment. In her new role, she will collaborate closely with Daniel Petcu, EMEA Sales Director, to drive business expansion across the region and spearhead the direct-to-retail strategy YuMe Toys launched earlier this year.

“I’m incredibly excited to be joining YuMe Toys at such a pivotal time,” Nicoletta shared. “We have big ambitions to build on the company’s success and continue delivering the ‘on-trend’ products YuMe Toys is known for. The EMEA market is fiercely competitive, but with the talent and passion of this team, I’m confident we’ll reach both our short- and long-term goals.”

Nicoletta’s expertise will play a key role as YuMe Toys navigates this next phase of growth, and we are delighted to have her on board!