DreamWorks Gabby’s Dollhouse ‘Join the Party Trail Experience’ Launches at Retail Locations Across EMEA
DreamWorks Animation, in partnership with Universal Products & Experiences, is inviting fans of its hit preschool series, Gabby’s Dollhouse to ‘Join the Party’ as a free-to-play, cat-terrific, interactive experience is launching at key retail locations across EMEA. Gabby’s Dollhouse is a mixed-media series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside the dollhouse. Ten seasons of the series are now playing on Netflix.
Opening this past weekend at Bluewater Shopping Centre in Kent for a nine-day residency before heading to France, Germany, Italy and Spain, families will have the opportunity to embark on a fun-filled scavenger hunt with Gabby, helping her to find statues of her five missing friends. Participants in this unique digital experience will be able to scan a QR code to join the party, receiving prompts from Gabby’s friends along the way, with each discovery unlocking exclusive content and a custom photo filter, perfect for sharing online. Once the mission is complete, the celebration begins with a party reflecting the themes of the latest Gabby’s Dollhouse episodes and product lines.
Every participant will receive branded cat-ear crowns and stickers as part of the event’s giveaways, and on select weekends, fans will have the chance to meet the Gabby costume character. Key product lines from Spin Master and LEGO will be on display driving consumer awareness and demand in the lead up to Christmas.
“The Gabby’s Dollhouse ‘Join the Party Trail Experience’ is a great example of our strategic commitment to innovate and invest in our leading preschool brand” said Jon Kluger, VP Franchise EMEA at Universal Products & Experiences. “As part of a sustained marketing effort that is building towards the launch of Gabby’s Dollhouse: The Movie in September 2025, we’re excited to kick-off with an immersive Gabby’s Dollhouse ‘Join the Party Trail Experience’. There’s something really special about Gabby, and we look forward to bringing her world to life by creating memorable experiences for families across Europe.”
Gabby’s Dollhouse “Join the Party” Retail Tour Schedule
- Bluewater Shopping Centre, UK: Saturday 26th October – Sunday 3rd November
- Paris Belle Épine, France: Monday 4th November – Sunday 10th November
- Mall of Berlin, Germany: Tuesday 12th November – Saturday 16th November
- Milan Il Centro, Italy: Saturday 17th November – Sunday 24th November
- Spain (TBC): Q1 2025
For more information, fans can visit DreamWorks Animation on social media.
