Laura Ashley expands into jewellery
Laura Ashley has expanded its accessories range to jewellery.
The new 60-piece collection features a diverse range of jewellery, including necklaces, earrings, bracelets, and rings, each piece exuding a unique charm and elegance all inspired by Laura Ashleys heritage designs. With prices ranging from £10-£60.
The range is launched in partnership with British jewellery company Gecko Jewellery and will be available for purchase through a network of UK Independents, and online retailer Primrose Hill Jewellery. The partnership was facilitated by Laura Ashley’s licensing agency IMG.
The collection is crafted with sustainability in mind, using ethically sourced materials and environmental practices.
Details of the collection include:
- Camelot: The six pieces have been designed as a luxury everyday collection featuring botanical elements taken from one of the very early Laura Ashley archival prints. The pieces in the Camelot collection elegantly mix gold & silver tones across earrings, a bracelet and a delicate necklace.
- Bows: With bows being the accessory of the season, this collection epitomises the festive 2024 trend. Available in both ladies and girls sizes these lines are perfect for Mummy and Me styling paired with Laura Ashley’s clothing ranges.
- Wild Meadows: Inspired by Laura Ashley’s Wild Meadows print, this set provides function for day-to-night styling. Incorporating stones that catch the light, and independently moving pieces, this collection is a showstopper.
Poppy Marshall-Lawton, Vice President at Laura Ashley, said: “It’s truly inspiring to see how the jewellery designers have drawn from the iconic patterns that originated at a kitchen table in Pimlico over 70 years ago, and transformed them into a collection that seamlessly blends modern sophistication with timeless elegance. We’re excited to see this collection launch, adding the perfect finishing touch to both our women’s and girls’ wear lines.”
