Paddington Heads to Roblox
In celebration of the highly anticipated release of PADDINGTON IN PERU, developed, produced and distributed by STUDIOCANAL, in UK cinemas on November 8th 2024, everyone’s favourite bear from Peru is making his way into the virtual world with the launch of an all-new interactive Roblox game ‘Mission Marmalade’ developed by leading studio, FEENIX. Fans young and old can now join PaddingtonTM on exciting new adventures in a vibrant, virtual setting, ahead of the film’s premiere in cinemas.
PaddingtonTM: Mission Marmalade allows players to explore and interact with Paddington’s world like never before as they get to help Paddington make as much of his beloved marmalade as possible. From exploring Paddington’s home in Windsor Gardens and navigating the bustling streets of London to discovering hidden treasures in the depths of the Peruvian jungle, players will join Paddington and his friends on a marmalade filled adventure full of fun, heartwarming challenges, and opportunities to earn exclusive in-game rewards.
This dynamic partnership between STUDIOCANAL KIDS & FAMILY Ltd. and Roblox marks a new frontier in entertainment, blending the world of film with immersive, interactive gaming, designed to reach the platform’s 79 million daily users.
Key features of the game include:
- Adventures in London and Peru: Players can explore interactive locations, including the Brown’s house in Windsor Gardens and the wild jungles of Peru.
- Collectible Items and Rewards: Players can unlock special items such as Paddington’s signature red hat and blue duffle coat by completing Challenges.
- Mini-Games and Quests: From helping Mrs Bird in her kitchen to make batches of marmalade to navigating Aunt Lucy’s home in Peru, mini- games will offer interactive gameplay for all ages.
- Exclusive Paddington in Peru Elements: Special in-game features will showcase characters, pets, environments, and surprises inspired by the Paddington in Peru film.
The game is designed for fans of all ages, offering a safe and fun space to celebrate the world of Paddington. Developed by one of Roblox’s top partner studios, Feenix, the experience will also be continuously updated with new quests, features, and seasonal events.
“We are thrilled to bring PaddingtonTM into the world of Roblox and offer fans around the world a completely new, innovative way to experience his adventures,” said Françoise Guyonnet, CEO of STUDIOCANAL KIDS & FAMILY Ltd. “As Paddington in Peru launches in cinemas next week, this game allows fans to dive deeper into the story and continue the adventure alongside their favourite bear.”
Ciaran Warren, Head of Studio at Feenix added, “We are immensely proud of the Paddington experience we have built within Roblox. This immersive world is really pushing the boundaries of innovation and design within the Roblox platform and we believe creates a new benchmark for what is possible within the game when it comes to engaging young fans”.
The partnership was brokered by leading licensing agency, Player2 who first brought
together STUDIOCANAL and Feenix to take Paddington into Roblox, John Pierce,
Managing Partner at Player2 commented, “We pride ourselves on connecting the best
creative expertise in our network with the most exciting IP and brand in the world. With Feenix and STUDIOCANAL we have two partners who share the same creative vision for Paddington and we feel Roblox is the perfect vehicle to bring that IP to both new and existing fans on a global scale”.
PaddingtonTM: Mission Marmalade launches ahead of the bear’s latest cinematic outing, PADDINGTON IN PERU, in UK cinemas November 8. This new adventure will see Paddington return home to the Peruvian jungle to visit his beloved Aunt Lucy, now a resident at the Home for Retired Bears. With The Brown Family and Mrs Bird in tow, a thrilling adventure ensues when a mysterious disappearance plunges them into an unexpected journey from the Amazon rainforest to the mountain peaks of Peru.
