Snipple Launches Licensing Programme for Pre-School Series The Woohoos! and The Singalings
London-based Snipple Originals, the original content arm of global production leader Snipple, announces the launch of 360 degree licensing programmes for two of its leading 2D animated shows The Woohoos!, which comes to Milkshake this Autumn, and The Singalings, which airs on SkyKids.
The company has appointed leading licensing experts Brands with Influence to manage the worldwide licensing and merchandising for both IPs.
Brands With Influence (helmed by CEO Martin Lowde) will launch the programme imminently, hosting meetings with companies across all licensing categories and showcasing exclusive content created for the series.
Snipple Originals have also appointed The Wyld Bunch (led by CEO Paul Brunton) to manage both series across social media, driving audience growth, engagement and awareness and supporting licensees across all product launches and retail activations.
The Woohoos! , which was commissioned by Channel 5’s Milkshake, is an upbeat, preschool comedy, featuring nature that children recognise, and celebrating the joy of discovering the outside world.
The Singalings is a fun edu-tainment series that features music, comedy and unforgettable earworms for young audiences.
Karina Stanford-Smith, Director,Snipple Originals adds: “We will deliver a truly 360 degree licensing programme across every consumer touch point, both digital and physical. The shows are super popular with young audiences, with lots of potential to take the heart and humour to the next level through products and experiences.”
Martin Lowde, CEO of Brands With Influence says: “The Woohoos! is a fabulous new pre-school show that immediately presents a whole range of exciting licensing opportunities. From its engaging characters and storytelling through to the beautiful animation style, it’s a genuine winner! The Singalings also has a focus on music. We have seen the rise in music led licensing programmes and this fits perfectly. Great songs, great characters and fun short stories.”
Paul Brunton, CEO of The Wyld Bunch says: “Leveraging our network of top-tier influencers, we’re set to amplify The Woohoos! and The Singalings.”
