Latin America Welcomes Leo the Truck as The Business Hub Group Takes Charge of Licensing”

Project First has announced its partnership with The Business Hub Group, appointedas new licensing agent for “Leo the Truck” preschool animated series in Mexico and Latin America.

“Our Spanish channels for “Leo the Truck” have gained over 3 billion views in Mexico and other Latin America countries, while Brand Trends survey shows 50% awareness and popularity in Mexico. We are inspired to work with The Business Hub Group and start developing licensing program in these countries” Vladimir Nabatov, Business Development Director, Project First.

Fanny Salazar, Head of Licensing Division at The Business Hub Group, stated “We are delighted to announce the incorporation of the successful preschool brand “Leo the Truck” to our brand portfolio and are excited to bring “Leo the Truck” to our region.  “Leo el Camion”, Spanish title for the show and its music is available on platforms such as Amazon, Spotify and is capturing kids and babies’ interest at their own YouTube channel. With its engaging vehicles, including cars, buses, and trucks, along with catchy songs, “Leo the Truck” has become one of the top preschool brands.

“Leo the Truck” is an animated series by independent content producer Project First. In each episode, Leo, along with his friends Lifty the Loader and Scoop the Shovel, brings construction projects to life. This interactive format encourages young viewers to actively participate, enhancing their spatial skills, attention to detail, and problem-solving abilities. When aware of Leo, every second kid becomes a fan, according to 2023 study by Brand Trends, a leading market research agency.

The cartoon has been translated into 15 languages and has gained 23 billion views on YouTube worldwide. 2 seasons of 130 episodes are in rotation with new episodes of Season 3 being released. Project First also develops its own Leo the Truck apps which have gained 26 million downloads. A number of live-action channels also involve kids playing with toys and other Leo products, thus extending Leo universe for kids.

Fanny Salazar Mourré founded the Business Hub Group in 2019 gathering a highly experienced and dynamic group of successful Latino entrepreneurs coming from different countries and industries, Fashion, Retail, Brand Extension, Entertainment and Franchising. With branches strategically located in Latin America and a strong portfolio of brands, such as Revlon, Elizabeth Arden, Kenneth Cole, Elle, Cirque Du Soleil, Sanrio, Smiley and Sesame Workshop, TBHG implements successful retail programs that make a strong statement in the market.

Highly recognized in the licensing industry, Fanny Salazar Mourré, from The Business Hub Group believes that this extraordinary series, designed for preschoolers, will come to life with a unique product range reflecting the heart of the brand and enriching young minds in Latin America.