ANIMA KITCHENT TEAMS UP WITH TELEVISA UNIVISION
Independent European animation company Ánima Kitchent has teamed up with Mexico’s leading media company TelevisaUnivision to bring the highly successful preschool series Cleo & Cuquín to Mexican audiences. The collaboration will introduce young viewers to Seasons 1 and 2 of the show along with a collection of musical clips and the popular “Discover & Explore” episodes.
Renowned for its family-friendly, adventure comedy content Cleo & Cuquín (78 x 7’)will air on TelevisaUnivision’s Channel 5, four days a week, from Monday through to Thursday in 30-minute segments. To further boost the series’ reach and viewer engagement TelevisaUnivision will also launch a comprehensive promotional campaign that includes strategic digital and social media initiatives as well as live mentions on popular talk shows. In addition, TelevisaUnivision will also be the official licensing agent for the Cleo & Cuquín brand in Mexico, handling and overseeing merchandising, product collaborations and brand partnerships.
“At TelevisaUnivision, we are thrilled to welcome Cleo & Cuquín back to Channel 5. This beloved show allows us to bring Mexican families high-quality entertainment, filled with values and fun for the youngest members of the household. We are proud to reconnect audiences with the adventures of Cleo and Cuquín, and we are confident that these beloved characters will continue to be part of special moments in every home. We are especially excited that Televisa Consumer Products will serve as the licensing agent in Mexico, allowing us to offer new experiences and products inspired by Cleo & Cuquín for our viewers, reinforcing our commitment to delivering quality entertainment to Mexican homes,” said Maura Romo, Consumer Products Director at TelevisaUnivision.
Ánima Kitchent’s International Sales & Co-production Director, Miguel Aldasoro, added: “We are delighted to announce the return of Cleo & Cuquín to Mexico, thanks to TelevisaUnivision. The show will be back on Channel 5 with a wealth of new content. Additionally, TelevisaUnivision will serve as our licensing agent, ensuring that the brand is in good hands. Cleo & Cuquín has always been a favorite among Mexican audiences, and we believe its relevance remains as strong today as it was at its debut. We are confident that both new viewers and long-time fans will enjoy everything we have in store for this endearing brand.”
The Cleo & Cuquín series was based on the highly successful Spanish children’s brand ‘The Telerin Family’ from the 1960s, which accompanied millions of children in Latin America and Spain at bedtime for decades. The series consisted of 52 episodes, each 7 minutes long, which, at its premiere on TV channels, enjoyed being the #1 series in the preschool category in Mexico, Spain, and several Latin American countries. Simultaneously, traditional nursery rhymes were produced and published on YouTube and due to the huge success of the children’s songs, especially featuring Cuquín, a new animated series starring this lovable character was created.
