Cats Protection appoints BWI

Following meetings at BLE, Cats Protection has officially appointed the

award winning international marketing and licensing agency Brands

with Influence to manage their licensing programme.

Cats Protection is a UK charity dedicated to rehoming cats, supporting

cat owners, educating people about cat care and campaigning for a

better deal for cats.

Cats Protection is the UK’s largest cat welfare charity. In every corner of

the UK their passionate volunteers, employees and supporters are using

their kindness and expertise to make life better for millions of cats and

the people who care for them.

There are over 10.6 million owned cats in the UK, with one in four

households (25%) owning a cat. Young cat owners are an important

group, driving many of the trends in the cat market. Of all of the cats

acquired in the last twelve months, 53%, or over 800,000, were

acquired by 18 to 34 year olds.

This enormous universe of “Cat Lovers”, with a ready made retail

distribution network presents a fabulous opportunity to licensees.

Talking about the appointment Martin Lowde, CEO, Brands with

Influence explained why BWI was so keen to take on the licensing

business.

“We are a nation of pet lovers and when we discovered the penetration

of cat owners was so high in the UK, we were immediately interested in

how we can bring licensed product to these customers. Cats Protection

does amazing work, and the licensing income will be directly supporting

this work, but the key to success here is working with the right licensing

partners to generate really desirable products, and products that work

for all ages.”

Over the coming months BWI will be working with licensing partners

from Publishing through to Plush and Gifting through to Homewares.

Following a successful BLE, new deals will be announced very shortly.