The PAW Patrol Is on A Roll, Speed Dialing Celebs in Need of a ‘PupTalk’
For over a decade, PAW Patrol® has inspired preschoolers and families alike with stories about teamwork and bravery, reinforcing the no job is too big, and no pup is too small™ motto. Now, the pups are extending their rescue missions beyond Adventure Bay and diving into culture by making important calls to connect with some familiar faces. In a new campaign, the pups will show up in the most unexpected times and offer a ‘PupTalk’ to save the day.
Meghan Trainor, GRAMMY® Award-winner and mom to two under the age of four, is the first to receive a perfectly timed video chat from the pups. Just as she’s feeling a little down about if her self-love message is really reaching her fans, Rubble is on the double and Chase is on the case – there to reassure her that she is making an impact.
“Every day, I wake up wanting to lead with self-love and positivity, not only for myself and my family, but for my fans,” said Meghan Trainor. “But we all have those moments of doubt, especially when I’m trying to reach so many people. Rubble and Chase showed up at the perfect time with the perfect message and reminder that while I can’t fix the whole world, I’m proud of all I’m doing!”
Next up to receive PupTalks are San Francisco 49ers Quarterback Brock Purdy and Emmy® award-winning actor and comedian Kenan Thompson, with the pups finding the perfect way to share some encouragement. The campaign will culminate with an integration on Jimmy Kimmel Live! on December 18th. Jimmy Kimmel Live! airs weeknights 11:35|10:35 p.m. CT on ABC.
“PAW Patrol is a household name,” said Doug Wadleigh, Spin Master’s President of Toys. “Our pups and their adventure-filled stories reinforce problem-solving and self-belief. With this campaign, we aimed to extend our reach beyond family rooms and playrooms, transporting the pups into pop culture moments and delivering their signature paws-itivity to some prominent personalities.”
In need of a call? PupTalks are here for all! PAW Patrol and Cameo Kids have teamed up to bring preschoolers and their families closer to their favorite PAW Patrol pups. Marshall and Chase are officially part of the Cameo Kids family, with Skye landing this December. From birthday wishes and holiday greetings to potty training encouragement and overcoming challenges, fans can send personalized, animated message from Marshall, Chase, or Skye—making moments even more pawsome™ for just $25 US per Cameo.
