Laura Ashley in Partnership with JLA

Globally renowned British fashion and lifestyle brand Laura Ashley is proud to announce its new partnership with JLA, a globally integrated company specializing in home furnishings, to introduce a luxurious new bath collection. 

This collaboration will combine JLA’s expertise in home textiles with Laura Ashley’s timeless prints to create a range of high-quality bath essentials inspired by Laura Ashley’s quintessentially British style. The new line will feature a variety of premium products, including sumptuous bath towels, elegant shower curtains, and stylish bath sets. The exclusive designs will reflect Laura Ashley’s signature aesthetic, showcasing iconic florals, sophisticated patterns, and exquisite details. 

“We are thrilled to partner with Laura Ashley to bring this gorgeous bath collection to our customers,” said Eileen Bradley, President of the Fashion Bath Division at JLA. “We are always looking to enhance the comfort and style of modern living with the best fabrics and designs that resonate with the marketplace, and the Laura Ashley bath collection will be no exception.”

Gordon Brothers, the company that acquired the Laura Ashley brand in 2020, has been leveraging its expertise to build brand partnerships like with JLA, driving growth and development for the iconic 71-year-old company. Carolyn D’Angelo, Senior Managing Director, Brand Operations, Gordon Brothers & President, Laura Ashley Global, said, “By combining JLA’s commitment to quality and innovation with Laura Ashley’s famed prints from our archives, we are confident that this collaboration will resonate with consumers who appreciate both style and functionality in every room of their home, including the bath.” 

The Laura Ashley bath collection will be available at select retailers and online outlets starting December 2024.