Santoro Unveils its 2025 Strategy

The creative powerhouse is set to kick off 2025 with an ambitious trade show schedule that embraces innovation, new markets, and deeper connections with customers. In a changing landscape for industry events, Santoro is doubling down on their commitment to showcasing their unique, award-winning products in exciting new ways.

Starting off the year, Santoro will be participating in The Gift Fair, a revolutionary online trade show that spans two entire months.

From January 8th to February 28th, Santoro will bring their products to life in a virtual setting, offering retailers a new opportunity to explore products on their own schedule.

Tara Strickland, Head of Marketing & Design says: “During a key time of year when so many people in our industry need to be in multiple places at once, we’re excited to experience a new dedicated platform to showcase our collections and connect with retailers online, without losing the essence of what a Trade Show is all about.”

Santoro is also thrilled to announce their debut at the prestigious Maison & Objet in Paris, showcasing new launches for their breakout hit brand ‘Bangoberry’. With its playful world of cute charms and collectible characters, the playful and vibrant collection is set to capture hearts in the design-centric European market.

Meanwhile, at Spielwarenmesse—the world-renowned Toy Fair in Nuremberg—Santoro will be highlighting their full range of brands and products focused on the children’s market. From award-winning Pop Up Concepts, as well as a new look for the evergreen ‘Gorjuss’ brand, their offerings are sure to inspire retailers seeking standout products for young consumers.

Santoro’s presence at the Atlanta Gift Market in January marks another significant step in expanding their U.S. footprint. Collaborating with the prolific rep group Enchanted Moments, both Bangoberry and Pirouette brands are featured in a dedicated space within their permanent showroom. By bringing these two unique collections together, Santoro is poised to connect with buyers seeking distinctive, high-quality products that combine quality, collectability and innovation.

Santoro’s 2025 trade show lineup reflects their passion for creativity and collaboration. By embracing new formats, launching new brands in fresh markets, and partnering with exceptional teams, Santoro is making a bold statement about the future of their business.

“We are excited to meet our customers face-to-face, showcase the magic of our products, and continue building relationships that define the heart of Santoro,” Tara concludes.

For more information about Santoro Ltd, their brands, or their trade show
schedule, please contact: marketing@santorus.com