Preshow Noël Toys & Games
The 2024 edition of Preshow Noël Toys & Games, held from November 18 to 22 in the iconic venues of the Hotel Barrière Le Royal, the Deauville International Center (C.I.D.) and the Villa Le Cercle, is confirmed as an unmissable event within the calendar of French and international professionals in the toy and games industry.
Preshow Noël Toys & Games brought together majority of the sector’s stakeholders in a friendly atmosphere, conducive to networking and collaboration.
FAN ZONE by Preshow: the major innovation of the 2024 edition
The launch of FAN ZONE by Preshow marked a key milestone in the event’s expansion by offering a dedicated platform for kids, fans and collectors. Located on the 7th floor of the Barrière Le Royal hotel, this space has diversified opportunities by attracting a new target of buyers and distributors.
The participation of new suppliers such as Innelec, The Noble Collection and Exquisite Gaming has increased the attractiveness of the Preshow and has played a strategic role in opening up new prospects for collaboration.
A friendly and festive opening evening
Preshow Noël Toys & Games was inaugurated with a gala evening at the Franciscaines, an emblematic cultural venue in Deauville. Over than 600 guests, exhibitors, buyers and partners, took advantage of this moment of conviviality to exchange in a warm and festive atmosphere. In partnership with The Walt Disney Company France, the evening was animated by the characters of the Star Wars saga. This highlight made it possible to strengthen the bonds between the participants and to set the tone for this edition marked by enthusiasm and meetings.
Key figures on the rise
The 2024 edition stood out with growth indicators:
• 141 showrooms (+6% compared to 2023), spread across Hotel Barrière Le Royal, the C.I.D. and Villa Le Cercle, where French and international suppliers from 13 countries presented their latest novelties and exclusive collections for the 2025 holiday season.
• A record number of 136 brands (+9% compared to 2023) were present, with a 6% increase in the number of French and international buyers (12 countries represented) who were able to spot product innovations and prepare their selections for the end of 2025.
This year again, all distribution channels were represented: specialists, multi-specialists, e-commerce, supermarkets, etc. and major brands such as Auchan, Carrefour, Cultura, Monoprix, Smyth Toys… are still loyal to the event and new ones such as Bem’s, Shop for Geek or Familflora, la Tribu, Speedy Monkey… were able to discover the unique concept of showcasing exclusive collections in dedicated showrooms at an event.
The event further strengthened its role as a strategic platform for commercial exchanges, with numerous partnerships and orders initiated or finalised on-site, while the quality of the exchanges has fostered lasting and fruitful collaborations between exhibitors and buyers.
Heading for 2025 Building on this positive outcome, the organisers are already preparing the next edition, once again centred on innovation, business and conviviality, which will be held in Deauville from 17 to 21 November 2025
