Perfetti Van Melle Enters The Sandbox Metaverse
Perfetti Van Melle, the global confectionery group, has partnered with The Sandbox, a leading decentralized gaming platform and a subsidiary of Animoca Brands, to launch CHUPA CHUPS CITY. This vibrant immersive metaverse experience features a delightful fusion of excitement, creativity and endless FUN.
In Chupa Chups City, players can explore a colorful, candy-themed world filled with thrills and sweetness. They collect popular Chupa Chups flavors, play the Melody Pops tunes, or partner with other players to embark on various adventures. Completing challenges in Chupa Chups City unlocks exciting rewards.
Adding to the buzz, The Sandbox has unveiled the first-ever Chupa Chups NFTs including the Flavor Shades, Cherry Cap, and Lollipop Mask, which create unique avatar customizations that complete the ultimate Chupa Chups experience.
“We’ve always dreamed of what the Chupa Chups world could be like, and now it’s finally a reality! Thanks to The Sandbox’s creativity and expertise, Chupa Chups has jumped beyond the physical world, offering a vibrant, interactive experience. They’ve perfectly captured our brand’s core values—color, fun, positivity—and expanded them beyond the real world,” says Anna Amat, Area Licensing Manager at Perfetti Van Melle Group.
Furthermore, in the lead-up to the launch, The Sandbox hosted a Chupa Chups Game Jam, inviting developers worldwide to design their own Chupa Chups-inspired worlds. The initiative was a massive success, with record-breaking participation. Fans can soon enjoy these alternative candy-themed experiences as part of the Chupa Chups adventure.
With Chupa Chups City, Perfetti Van Melle and The Sandbox are redefining interactive brand experiences in the metaverse. A new chapter of innovation began on November 20th, in the middle of The Sandbox’s Alpha Season 4!
Players can dive into Chupa Chups City anytime to explore, play, and immerse themselves in the iconic brand within The Sandbox’s vibrant digital universe.
