Miffy Partners with Hismile
The Joester Loria Group, North American licensing agent, has announced a new Miffy partnership with Hismile, bringing Miffy into the beauty and wellness space with the global leader in oral care. The collection includes a Miffy sweet apple fluoride toothpaste and Miffy electric toothbrush featuring three intelligent cleaning modes, combining Miffy’s nostalgia with the popular wellness brand. After officially launching on December 6th, within one day the collaboration has sold out of both the electric toothbrush and the Miffy combo pack, marking an incredible launch for the first-time partners.
Inspired by Miffy’s playful charm, this sweet, juicy apple flavor brings a fun twist to your brushing routine, with a delicious, fruity taste that’s as refreshing as a crisp apple on a sunny day. It’s perfect for kids and adults who want to treat their teeth to something sweet, while keeping them clean and healthy. Developed with their Fluoride+ formula, the toothpaste combines high-quality ingredients for a brighter, long-lasting smile.
“We are thrilled to partner with Hismile to bring Miffy into the world of wellness to make brushing fun, and we are amazed at the response from fans,” said Jackie DeMaio, Senior Licensing Director at The Joester Loria Group. “This collaboration highlights the importance of joy in self-care, bringing the comfort of Miffy’s simple and heartwarming appeal to audiences in a new way.”
Created by the renowned Dutch artist Dick Bruna, Miffy’s timeless appeal has charmed generations with her simplicity and heartwarming adventures. The collaboration can be purchased at hismileteeth.com, with the Miffy Sweet Apple Toothpaste available for $13, the Miffy Electric Toothbrush available for $59, and the combo pack available for $72.
“From the fantastic, fruity flavor to the adorable incorporation of Miffy’s design, this collaboration is perfect for people of all ages,” says Koban Jones, Marketing Manager at Hismile. “We are delighted to partner with Miffy and capture her sweet essence in this collaboration, and we are absolutely floored by the incredible response.”
