CFR Management Services, The Lumistella Company, Rocket Licensing and Born to License Launch The Elf on the Shelf® Quick Milk range
CFR Management Services has launched their first ever licensed range for Quick Milk with The Elf on the Shelf from The Lumistella Company, home to The Elf on the Shelf® Santaverse™ and the world’s biggest Christmas brands.
The company is known for the distribution of Quick Milk in the UK: Quick Milk turns milk-time into fun-time, with all-natural flavours and uniquely innovative design. CFR Management Services launched the products for sale across the UK in B&M and TJ Morris.
The range includes Quick Milk Magic Sipper Straws in three different flavours (Snow Mellow, White Chocolate and Frosted Strawberry) and 250ml Choc Chip Cookie Bake Mix Jars.
The licensing process has been managed by the team at Born to License on behalf of CFR Management Services. Born to License was responsible for identifying the most suitable license, negotiating the licensing terms, managing the approval process, and looking after all other licensing aspects.
The Elf on the Shelf® is a beloved global Christmas tradition in which Santa’s Scout Elves visit families each day during the festive season and report back to Santa each night on their family’s Christmastime activities. With more than 21 million Scout Elves sold since 2005 and over 8.5 million fans on social media, the brand has achieved iconic status, and its Scout Elf character is a Top 10 holiday character across the UK and US.
Shariq Im., Director of CFR Management Services, comments, “The journey of acquiring The Elf on the Shelf license with the incredible support from Born to License has been truly rewarding. We’re thrilled to bring the magic of this beloved brand to life and can’t wait to explore the exciting opportunities ahead for festive products and joyful experiences!’”
Christa Pitts, co-CEO of The Lumistella Company, comments, “The Elf on the Shelf has always been about bringing whimsy to Christmastime and creating joyful family moments,” said Christa Pitts, co-CEO of The Lumistella Company. “This partnership with Quick Milk supports that goal, turning something as simple as drinking milk into a fun and festive moment of celebration.”
David Born, Founder and CEO of Born to License, comments, “We’re big fans of Quick Milk and it’s exciting to help the brand celebrate Christmas with The Elf on the Shelf, particularly with fun new festive flavours!”.
Charlie Donaldson at Rocket Licensing, comments, “This is a fantastic partnership, creating a fun range of Christmas treats. A perfect match of brand and product, which will be a huge success.”
New designs are already in the pipeline to celebrate The Elf on the Shelf’s 20th anniversary next year.
The current range retails for £1.10 and is currently available to purchase.
