Pocket.watch Inks Deal with GoKidGo to Redefine Kids’ Audio Entertainment with New Podcast Venture
Pocket.watch has partnered with award-winning kids’ podcast company GoKidGo to redefine creator podcasts with innovative audio entertainment for children. This collaboration brings high-quality, imaginative storytelling to kids ages 3-11, launching with two exciting podcasts from pocket.watch’s expansive talent portfolio, which boasts over 50 creators with more than 1.2 billion YouTube subscribers, and 842 billion lifetime views.
The first is Love, Diana: Musical Mysteries, an expansion of the Love, Diana world, based on the most-followed girl on YouTube with over 361 million subscribers and 213 billion views across her channels. In each of the 30 episodes, preschoolers will solve puzzles as Diana invites them on fun-filled musical adventures through the Land of Play. The Love, Diana: Musical Mysteries brand extension also includes a new live-action and animated series and a musical album, bringing even more excitement to the beloved franchise.
GEM Sisters: Sister Detectives is the second podcast within the new partnership. The new audio series brings together the GEM Sisters—Giselle, Evangeline and Mercedes, for 10 episodes of mystery-solving fun. In each episode, the sisters, who collectively boast 2.4 million subscribers, put on their sleuthing caps and use teamwork to stop a beat-stealing crime ring.
Founded by audio producers Maia Glikman and Jennifer Clary, GoKidGo has earned a reputation for creating high-quality audio content. Their innovative podcasts aim to provide both educational value and engaging entertainment that resonates with kids while addressing the important issues they face, from inclusivity to the need for quality, screen-free activities.
“Podcasts are a rapidly emerging medium for entertainment, and GoKidsGo has done an incredible job uniquely engaging kids’ imaginations,” said Carin Davis, Head of Development at pocket.watch. “By expanding into podcasts, pocket.watch continues our commitment to finding innovative ways to extend the reach of our massive creator network and provide families with even more enriching, interactive ways to experience their favorite content.”
“We are thrilled to partner with pocket.watch and their roster of top kids and family creators” said Maia Glikman, CEO of GoKidGo. “Together, we’re combining pocket.watch’s beloved franchises and massive audience with GoKidGo’s innovative and immersive storytelling to deliver fresh, imaginative audio experiences to kids everywhere.”
Pocket.watch’s foray into podcasts comes on the heels of the success of pocket.watch Records—the first kid-creator record label launched last year in partnership with Universal Music Group (UMG). With over half a billion streams on favorite kids’ songs, pocket.watch Records is continuing its momentum this holiday season by breathing new life into its festive music catalog. This includes the reintroduction of holiday songs like “Love, Diana: Christmas Together” in the new special Diana’s Hearts & Hugs Holiday Adventure, launching on Hulu and Peacock this month, as well as the hit track “Ryan’s World: Wrapping Wrap” featured in Ryan’s Merry Playdate, now available on platforms such as Ryan and Friends Plus, HappyKids and The Roku Channel.
