Spin Master and Universal Renew How to Train Your Dragon License
Spin Master and Universal Products & Experiences have announced the renewal and expansion of their toy license agreement for the beloved, blockbuster How to Train Your Dragon franchise, launched in 2010 by DreamWorks Animation. The agreement builds on the more than 15-year relationship between the children’s toy and entertainment company and the studio’s products and experiences division and includes worldwide rights to the toy license for dolls, action figures, remote control, playsets, vehicles, robotics and feature plush. Spin Master’s toy line pairs with a robust content slate from Universal Products & Experiences including Universal Pictures’ epic new live-action reimagining of the first How to Train Your Dragon film, which soars into theatres June 13, 2025.
“We have a long history of developing innovative toys in support of this widely celebrated global franchise, surprising and entertaining Dragons fans for well over a decade,” said Doug Wadleigh, Spin Master’s President, Toys. “With the anticipation building for this groundbreaking new chapter in the How to Train Your Dragon saga, we’ve developed a dynamic line up of breakthrough play experiences that will inspire and delight with elements of flight, interactivity and theatrical realism.”
“Our successful collaboration with Spin Master for the Dragons franchise and Gabby’s Dollhouse continues into 2025 with the team capturing the lore and epic adventures of How to Train Your Dragon’s beloved characters into the new film-inspired line,” said Rafael Macias, Executive Vice President and Global Commercial Officer, Universal Products & Experiences. “Together, we’ve brought the Dragons stories to millions of children and adults alike, creating a toyetic brand that has withstood the test of time and sparking multi-generational appeal. In 2025, we expect to reach even greater heights with our renewed agreement.”
Spin Master’s 2025 How to Train Your Dragon toy line will be revealed in February 2025, in advance of Toy Fair New York.
