WildBrain Partners with LEGO
WildBrain is partnering with the LEGO Group to bring the highly popular franchises, LEGO® Friends, LEGO® City, LEGO® NINJAGO®and LEGO® DREAMZzz™ to its leading YouTube network globally through its popular hub channels. WildBrain is the first YouTube distribution partner for the content outside of LEGO’s own channels, continuing to strategically expand engagement with more and more fans around the world. This new agreement marks the expansion of a longstanding strong relationship between WildBrain and the LEGO Group across animation production and television broadcast.
Fan-favorite LEGO content from dozens of seasons began rolling out on WildBrain’s YouTube network across multiple English-language hub channels in November with further launches planned for channels in Latin American Spanish, Korean, Turkish, German, Japanese, Italian, French and Portuguese over the coming months. Part of WildBrain’s extensive YouTube network, the hub channels deliver content to audiences based on themes, demographics and languages. Once fully rolled out, the LEGO content will have a reach of approximately 57 million subscribers across a group of WildBrain channels that enjoy an average monthly watch time of approximately 5 billion minutes.
As part of WildBrain’s larger relationship with LEGO, it has previously created award-winning series at its state-of-the-art Vancouver animation studio in 2D and CG, including LEGO Friends, LEGO DREAMZzz, LEGO Monkie Kid™ and LEGO NINJAGO, including NINJAGO: Dragons Rising released in 2023. WildBrain also broadcasts LEGO Friends, LEGO City and LEGO DREAMZzz on its TV channels in Canada.
Jay Shah, Head of Global Content Distribution at the LEGO Group, said: “We’re excited to partner with WildBrain, bringing some of our most beloved franchises including LEGO Friends, LEGO DREAMZzz and LEGO NINJAGO to new audiences across their digital platforms.”
Kate Smith, EVP, Audience Engagement at WildBrain, said: “The LEGO Group’s own entertainment franchises are already hugely popular across the globe. We’re thrilled to partner with them to bring this amazing content to even more families on YouTube through our WildBrain channels.
