The LEGO Group and Van Gogh Museum Unveil Van Gogh-Inspired Sunflowers LEGO Set
| The LEGO Group has unveiled the LEGO Art Vincent van Gogh – Sunflowers set. Created in close collaboration with the Van Gogh Museum in Amsterdam, the brick-built painting captures the iconic brushstrokes of Van Gogh’s masterpiece. The 2615-piece set enables fans to immerse themselves in Van Gogh’s art and to learn more about the inspiration behind one of his most beloved paintings: Sunflowers(1889). The set has been carefully designed to create a 3-D brick version focusing on the three radiant shades of yellow and Van Gogh’s famous use of light and shade. The set features the 16 sunflowers of the painting with adjustable petals, a removable frame, a tile with Van Gogh’s signature and a hanger element to display.  Imagine yourself as a painter in front of a blank canvas. Inspired by vibrant colours, the artwork is built by adding layers and layers of details until the LEGO® Art Sunflowerscomes to life. While building, you can listen to a podcast created together with the Van Gogh Museum, featuring Senior Curator Nienke Bakker and the LEGO Designer Stijn Oom, available from 1st March at LEGO.com, vangoghmuseum.com, YouTube, and Spotify. The podcast touches on the collaboration between the LEGO Group and the museum in the designing process of the set and the story on how Vincent became known as the painter of sunflowers. Speaking about bringing Van Gogh’s work to life in LEGO bricks, LEGO Designer Stijn Oom said: ‘Working on one of the world’s most famous paintings can be quite daunting, but recreating Sunflowers has been a dream come true. We collaborated closely with the Van Gogh Museum and its experts, delving into the details to meticulously craft a 3D version of the original artwork. One of the most challenging yet crucial aspects was translating the impasto effect into LEGO bricks while preserving the painting’s asymmetrical yet balanced composition. We are incredibly proud of the result and hope our fans enjoy building it as much as we enjoyed bringing Van Gogh’s masterpiece to life.’  Caption: LEGO Designer Stijn Oom (right) and Senior Curator Nienke Bakker of the Van Gogh Museum (in the middle). The Van Gogh Museum in Amsterdam, renowned for housing the world’s largest collection of Van Gogh’s works, proudly includes the version of the Sunflowers painting among its treasures. This iconic masterpiece, painted by Vincent van Gogh in 1889 during his time in Arles, France, captures the vibrant beauty and intricate detail of the sunflowers he so passionately depicted. Rob Groot, Managing Director of the Van Gogh Museum, is very excited that one of the most beloved paintings of the permanent collection is now captured in a LEGO set. “It was wonderful to see how the LEGO Group and the experts of our museum have collaborated with such attention to detail and appreciation for the original artwork. We hope this LEGO set will inspire and engage new audiences with the art and life story of Vincent van Gogh.Activities Throughout this year, fun activities will be organized in partnership with the Van Gogh Museum in Amsterdam. A brick-built LEGO installation will be on view in the museum from June – August 2025 and will later be housed at LEGO House Billund and LEGO World, Utrecht. To make this experience available to all, a virtual curated tour will be created with the Van Gogh Museum enabling LEGO enthusiasts worldwide to enjoy the installation from the comfort of their homes.  |
