Mattel Celebrates 80th Anniversary with Ruby Collection

Mattel, Inc. is celebrating its 80th anniversary with the preview of the limited-edition Mattel 80th Ruby Anniversary Collection. This milestone pays homage to the company’s legacy of inspiring play and innovation, pairing its signature red with striking ruby accents across beloved products.

The range, which will be unveiled for the first time at Nuremberg Toy Fair, features a collection of products from iconic Mattel brands, including collectible Barbie dolls, Polly Pocket compact playsets, Hot Wheels vehicles, a ruby-red Magic 8 Ball, a special edition UNO deck, a Thomas & Friends die-cast engine, and a reimagined Fisher-Price Chatter Telephone. Each item reflects the legacy of innovation and joy that Mattel has brought to generations of children and fans worldwide. 

Founded 80 years ago in a Californian garage by Ruth and Elliot Handler and Harold Matson, Mattel has transformed how generations of children play, inspiring dreams and leaving an indelible mark on global culture. To commemorate this remarkable journey, Mattel will celebrate throughout 2025 with this product unveil being the first in a year long journey that reflects its vibrant history and commitment to delighting fans of all ages.

Since its founding, Mattel has made giving back a core part of its mission, embedded in its culture and amplified through the purpose of its iconic brands. In celebration of its 80th Anniversary and Ruby collection, Mattel will Play it Forward by donating resources to Save the Children in the U.S. and U.K., marking 20 years of partnership with the global humanitarian organization. Since 2005, Mattel has supported Save the Children’s education and emergency response programming. 

Speaking about the launch Lisa McKnight, Chief Brand Officer, Mattel said: “As we celebrate 80 years of inspiring play and sparking imaginations, the Mattel 80th Ruby Anniversary Collection reflects our rich history and commitment to innovation. This collection pays tribute to our iconic brands and the millions of fans who have made Mattel a cherished part of their lives for generations.”