Nuremberg Toy Fair: Mattel’s Barney Toy Line Revealed

Inspired by the return of the iconic purple dinosaur and the new animated TV series, Barney’s World™, Mattel announces an all-new Fisher-Price®Barney toy line, launching Autumn 2025. This line celebrates Barney’s enduring mission to nurture the power of love in every child while helping kids and their grown-ups amplify caring, love and kindness toward themselves, others, and their community.

Now airing on Cartoonito, followed by catch-up on Sky, Virgin, and NOW, with select episodes available on YouTube. Music from the series will also be available on YouTube and streaming platforms globally. Barney’s World positively encourages kids, validates their feelings, and shows them that their thoughts, emotions, and actions have value.  And now Barney fans can take these important lessons learnt on screen into their playtime with a new line of toys designed to foster emotional growth and imaginative play.

“Barney has always stood for love and kindness, and we’re thrilled to bring him back with a fresh perspective for today’s families,” said Kelly Philp, Sr Director Marketing at Mattel. “This new product line celebrates the importance of community, sharing, and self-expression, creating meaningful play experiences for kids and their grown-ups.”

The all-new Fisher-Price product line includes, plush toys, interactive figures, and creative role-play sets, available Autumn 2025.