Asembl Partners with Springhill Farm for Chupa Chups
Springhill Farm is set to introduce its brand-new snack creation to the Coles bakery aisle: SLICE x Chupa Chups Slice Balls. The delicious treats are available in Choco Banana Inspired and Strawberry & Cream Inspired, two ofChupa Chups bestselling flavours served up for the first time as delicious Springhill Farm slice creations.
The flavoursome fusion of Springhill Farm’s legendary SLICE bars and Chupa Chups comes from a partnership between the two beloved brands brokered by Asembl on behalf of Chupa Chups to create a fun twist on a nostalgic favourite.
Locally crafted at Springhill Farm’s Ballarat warehouse, the bite-sized treats are the perfect snack for the kid in us all. Each slice ball features Springhill Farm’s signature SLICE wrapped around a soft Choco Banana or Strawberry & Cream centre, coated in chocolate and finished with a sprinkle of crunchy shards for a surprise and delight.
This new partnership underpins Springhill Farm’s commitment to crafting high-quality, crave-worthy snacks combined with Chupa Chups’ legacy of sweet innovation for nearly 70 years. The collaboration brings a modern, all natural, plant-based twist on the Chupa Chups classic flavours Aussies know and love.
“We’re incredibly excited to collaborate with Chupa Chups, a brand that has been bringing fun to consumers worldwide for decades,” said Fiona Whatley, General Manager and second-generation snack maker. “This partnership is a celebration of flavour and creativity, and unlike anything we have done before. It’s such a proud moment seeing a product we have spent 40 years perfecting and loving, blended into a creation with such a global brand. We can’t wait for our customers to experience these unique snacks”.
“This partnership with Springhill Farm is a great opportunity to spread the fun flavours of Chupa Chups in a whole new way. Blending the nostalgic Chupa Chups flavours with Springhill Farm’s expertise in creating high-quality, natural snacks is a fun, fresh take that we’re sure our fans will love!”, said Carla Fernández-Moreno, Food and Beverage Licensing Manager.
“For the first time Chupa Chups fans can get their hands on their favourite flavours Choco Banana and Strawberry & Cream as fun and mouth-watering slice ball creations. Plant based and made with all the natural ingredients Springhill Farm is renowned for these SLICE x Chupa Chups Slice Balls aresure to make snacking happier,” said Asembl Managing Director Justin Watson.
The new product line which features two deliciously oozing slice balls will be available next month in 750+ Coles stores across Australia. Both flavours are crafted with all natural ingredients, plant-based and contain no artificial colours, flavours or sweeteners, staying true to Springhill Farm’s mission of delivering mouth-watering snacks that everyone can enjoy.
The limited-edition slice balls will be available in the bakery aisle of 750+ Coles stores around the nation from mid-February.
