Pocket.watch Continues success as Distributor of Creator Content on Premium Streaming Platforms

Pocket.watch has achieved success across top streaming services, and has announced it is expanding its content library on Hulu (including Disney+ with Hulu), Peacock, and Amazon Kids+, further solidifying its position as the leading distributor of creator-driven kids and family entertainment.

Pocket.watch is the undisputed leader in distributing creator-led content:

• Pocket.watch distributed series and specials on 43 platforms in 81 countries, and a library of over 30,000 available hours. The company’s 53 creator partners boast a total 1.2B subscribers. Creators’ success on the premium platforms is typically in proportion with their success on YouTube, providing the business with an uncommonly high level of predictability.
• Pocket.watch has a rigorous process for transforming top kids and family content from YouTube into premium half-hour episodes for streaming platforms. This includes market analysis to identify popular, kid-friendly content, followed by extensive vetting of creators to ensure brand-safety and values alignment. The content is then curated, reviewed, and enhanced to meet strict quality and technical standards. Creative elements are developed with creators to enrich the content, and episodes are carefully packaged to create a fresh and compelling viewing experience.

Expanded distribution and growth highlights:

• Pocket.watch’s views on Peacock increased 5x year-over-year in Q3 2024. By year’s end, the service carried 22 titles totaling 212 episodes.
• Closing out 2024, Amazon Kids+ hosted 186 episodes of pocket.watch content, and premiered the series Love, Diana, starring the most followed girl on YouTube. 
• On Hulu, pocket.watch distributes more creator content than any other company, reflecting its deep commitment to bringing digital-first creators to premium streaming audiences. First launching with six titles on the platform in 2018, pocket.watch has materially grown its presence to 23 series, specials and movies in 2025. while titles like Ryan’s World Specials, Love, Diana, and Kids Diana Show Ultimate Mishmash have regularly trended on Disney+ with Hulu through the year.
• The Roku Channel has been a premiere partner and has driven over 13 billion minutes of estimated watch-time with exclusive specials like Toys and Colors Kaleidoscope City: Goo Games.
• Pocket.watch’s first feature length film, Ryan’s World the Movie: Titan Universe Adventure premiered on streaming across Hulu and Disney+ with Hulu, Peacock and The Roku Channel in November 2024.

Creator content debuting this month:

• Six new pocket.watch titles are premiering on Hulu and Disney+ with Hulu February 1st, including the debut of popular creators Daniel LaBelle starring in Daniel Labelle: Full Body Funny, and MeganPlays starring in Megan Plays: Play it Peachy, whose massive fan bases include 64.5 million and 3.6 million subscribers on YouTube, respectively.
• Notably airing on Hulu in time for Black History Month is Our Beautiful Black Hair, a culturally significant special celebrating Black identity, starring families with collectively over 20 million YouTube subscribers: Onyx Family, McClure Twins, Wilson World, and Kamdenboy and Kyraboo.

From pocket.watch:

• “Kids and families are the key to streaming success,” said David B. Williams, SVP/GM Channels at pocket.watch. “They drive tons of engagement, subscriber growth and retention, and there’s simply no content that resonates with them as powerfully and consistently as creator content.” He added, “The trick is transforming this content, at scale, into high-quality, kid-safe, enriching shows that are ready for premium services. At pocket.watch, we’re immensely grateful for our amazing platform partners whose continuing trust enables us to keep investing in this uniquely valuable capability.”