emoji®-The Iconic Brand partners with Fortune in China
emoji®-The Iconic Brand partners with Fortune to launch the emoji® brand water bottle in China. This collaboration was orchestrated by Medialink, the agent of the emoji® brand in mainland China.
The emoji® brand is widely recognized and used globally, resonating with people of all ages and cultural backgrounds. As a non-verbal communication tool, transcends language and cultural barriers, conveying emotions and information, enabling consumers from different countries and regions to connect and understand each other.
The innovative design capabilities of Shanghai Fortune Co., Ltd. stand out in the industry, setting trends and inspiring the market. Their design philosophy always pushes the boundaries of conventional thinking, exploring untapped market potential with a forward-looking perspective. By infusing fresh elements into product design, they ensure that their creations are unique and novel. As pioneers in secondary creation, they possess exceptional strength in capturing and analyzing the most valuable and appealing aspects of popular IPs.
The collaboration between Fortune and the emoji® brand is not just a product launch, but a fusion of brand power and creativity, unlocking limitless possibilities. The first product to be unveiled is the “Big Belly Cup Set,” which features two of the most beloved emoji® brand characters among young people: the “crying with laughter” and the “big laughter”. These designs visually and vividly express users’ emotions, and the product has been met with widespread love and praise from consumers.
Marco Hüsges, CEO and founder of the emoji company, expressed his excitement about the collaboration, saying, “This partnership with Fortune represents a powerful fusion of creativity and innovation. We are thrilled to bring the emoji® brand experience to even more consumers in China with products that embody both fun and function. Our shared vision and commitment to connecting people through meaningful design are what make this collaboration truly special.”
From the initial brainstorming sessions to the final product launch, every step of the journey has been grounded in collaboration and enjoyment. Zhao Hongming, General Manager of Fortune, emphasized that the shared goals of both companies ensured a seamless partnership. “Fortune and the emoji® brand share the same vision and worked together seamlessly throughout this process,” he said. “This collaboration has been incredibly successful, and we look forward to even closer cooperation in the future, exploring new market opportunities and driving new momentum for both businesses.”
