Solent Group Appoints Mel Beer as New Head of Licensing

Solent Group, a leading FMCG innovator in sustainable, better for you products, has announced it has appointed Mel Beer as Head of Licensing.

With over 25 years’ experience in licensing, brand management and retail, most recently at Penguin Ventures, Mel brings a wealth of experience in forging successful partnerships and driving brand growth.

“It is an exciting time for us at Solent as we welcome Mel to our team. Her expertise and fresh perspective will be key in expanding our licensing portfolio,” says Tracey Dobkins, CEO of Solent Group. “Her passion for brand-building and strategic vision align perfectly with our mission to create innovative, sustainable products that resonate with consumers.”

Mel will oversee licensing strategy, partnerships and brand collaborations across Solent’s diverse product categories, including Reusable Bags, Health & Beauty, House & Home and Food & Snacks.

“I am super excited to join Solent Group at such a pivotal time in the company’s growth” said Mel.  “Solent’s dedication to sustainability and innovation is truly inspiring and I look forward to working with the talented team to build upon this strong foundation. I’m looking to build meaningful partnerships with licensors and retailers to grow our licensed offering for consumers, whilst contributing to a more sustainable future.”

Mel can be contacted directly at: mel.beer@solentgroup.co.uk or +44 (0)7795 682 316.  

For more information about Solent Group, please visit www.solentgroup.co.uk