LEGO Bluey to be unveiled at Toy Fair
Today at Toy Fair® 2025 in New York City, the LEGO Group and BBC Studios are unveiling the hotly anticipated new Bluey playsets from their Bluey™ collaboration. The sets welcome Bluey and her beloved family into the world of LEGO® play for the very first time with six new LEGO Bluey™ products for ages 2-5 – all launching from 1st of June 2025.
Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo, has captivated audiences across the globe. The hugely popular animated TV series was 2024’s #1 most-watched series on streaming in the U.S., available on Disney+. Bluey is also a top performing kids show in several other countries, including Australia and the UK.[i]
The partnership and products aim to connect families and LEGO fans with the playful and relatable world of Bluey. The new LEGO Bluey theme includes a variety of build and play sets across LEGO DUPLO® and LEGO 4+ to inspire imagination and offer diverse play experiences, while supporting the development of EQ and IQ (emotional and cognitive quotients) skills in young children.
Roberta Cardazzo, Design Manager on LEGO DUPLO Bluey, says: “We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets. Just like Bluey and her family, these sets are all about having ‘Heaps of Fun’ and encouraging children and families to explore their creativity and imagination, all while learning through play. We hope families everywhere will enjoy building and playing together, creating their own memorable adventures!”
Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios, says: “We are excited to finally unveil all six LEGO Bluey sets to the world! It’s truly wonderful to see the beloved world of Bluey come to life with LEGO bricks. Plus, Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal. With 154 episodes and 20 ‘Minisodes,’ there are countless memorable games, moments, and stories from the series that families all over the world can recreate and reimagine together with these fantastic sets.”
Builders ages 2 and up can enjoy hands-on play adventures as they create and imagine with the two sets from LEGO DUPLO. The LEGO DUPLO set (10458), Ice Cream Trip with Bluey, provides toddlers with immersive role-play fun by recreating favorite moments from the TV show. This set helps children understand the emotions involved in enjoying a treat and sharing special moments together, offering a fun way for children to develop important skills while playing. The set comes with two DUPLO figures, Dad (Bandit) and a Bluey character as well as their family car.
The LEGO DUPLO (10459) Bluey’s Family House with Memory Game set gives ages 3+ and their families a fun building experience combined with two different memory games. After building the iconic Heeler Family House, families can engage in a memory game by twisting the spinner to find paired items and figures. The other side of the spinner introduces a second memory challenge, where it is possible to pair bricks to create well-known items from the show. The set includes figures of Bluey, Bingo, and Mum (Chilli).
The four LEGO 4+ products are crafted to be easy, enjoyable, and engaging, all while considering the developmental stages of 4-5-year-olds and centered around the themes and interests they cherish.
The 4+ sets include LEGO 4+ (11203) Bluey’s Family House packed with fun features, items, and iconic characters. This fully modular playhouse makes building more fun, easy and motivating for young kids. The set includes the full Heeler family in LEGO minifigure form – Bluey, Bingo, Mum (Chilli) and Dad (Bandit) – alongside accessories and elements that are easter eggs from the show such as the muddy pizza, keep-uppy balloon, pavlova dessert and the long dog.
The LEGO 4+ (11202) Bluey’s Beach & Family Car Trip setfeatures minifigures Bluey, Bingo, and Mum (Chilli). This set encourages imaginative play and role-play with all the essentials needed for a relaxing beach trip full of sun, sand, snacks and refreshments for Bluey and her family – it also features the iconic Heeler family car which can fit in seated position for all three included minifigures.
The LEGO 4+ (11201) Playground Fun with Bluey and Chloe features minifigures of Bluey and Chloe in a colorful playground complete with a slide, jungle gym, rotating pelican ride and – of course – the iconic pink seesaw as seen in one of the show’s popular episodes. This set offers endless possibilities to play out friendship moments with Bluey and her friend, Chloe.
Lastly,the LEGO 4+ (30687) Bluey Tea Party Recruitment bag includes minifigures Bluey and Chattermax for fans to play out a garden-side tea party. The bag includes a teapot, cups, cupcake and a red toadstool seat.
All LEGO Bluey sets promise to bring joy and creativity to families from all around the globe, continuing the tradition of Learning through Play. The LEGO Bluey sets will be available for purchase via select global retailers and LEGO Branded channels from June 1st, 2025. More information around the new sets can be found here: www.LEGO.com/Bluey
New LEGO Bluey Mobile Game
In addition to the exciting new LEGO BLUEY sets, the LEGO Bluey app, developed and published by StoryToys, is coming soon—with pre-orders launching shortly. Targeted at young children aged 2 to 7 years old, the app captures the spirit of the Bluey TV series by reflecting values, themes, and character representation.
The app will feature characters, builds, and props from the coming LEGO Bluey range to offer fun digital play experiences mixed with imaginative rol e play, creative building, and challenges. It is designed to align with young children’s developmental needs to support both emotional and cognitive development.
