Charm It! Collaborates with Care Bears

CHARM IT!, the premier charm jewelry brand for girls, is thrilled to announce its new collaboration with the iconic Care Bears™ brand. This partnership combines CHARM IT!’s signature playful style with the beloved world of Care Bears, creating a colorful, collectible collection that celebrates friendship, positivity, and self-expression.

The CHARM IT! x Care Bears collection features collectible charms and accessories inspired by the heartwarming and colorful characters from Care-A-Lot. From Cheer Bear’s cheerful rainbow to Grumpy Bear’s signature cloud, each charm captures the magic of the Care Bears and their enduring message of love, kindness, and care.

“The Care Bears have always been synonymous with kindness and positivity—values that perfectly align with CHARM IT!’s mission of empowering girls to express themselves,” said Renee Levy Klarreich, President of High IntenCity. “We are beyond excited to bring this collection to life and hope that it brings a little extra joy and care into the lives of our collectors!”

“Care Bears has been a beloved part of pop culture for generations, inspiring fans of all ages with messages of love and friendship,” said Piper Grandinetti, Licensing Manager at Cloudco Entertainment. “Partnering with CHARM IT! allows us to bring these cherished characters into a new, collectible format that perfectly complements the brand’s spirit. We’re excited to see fans mix, match, and wear their favorite Care Bears in a whole new way!”

The CHARM IT! x Care Bears collection will be available exclusively at select specialty retailers and online at www.charmit.com starting March 1, 2025.