World of Toys Pavilion Sees Success at the Toy Fair New York

The World of Toys Pavilion by Spielwarenmesse eG has once again proved itself to be an important platform for international businesses at the Toy Fair New York. Between 1 and 4 March, 13 exhibitors from eight countries took advantage of the opportunity to present their products to the North American trade audience and make valuable business contacts.

The central location of the 167 m² shared stand, on level 3 of the Jacob K. Javits Convention Center was something that exhibitors found particularly valuable. “We got great visibility from this location and look forward to returning next year,” emphasised Alain Briand of Madcow Entertainment. The professional organisation drew praise, too. Participants benefited from a full-service package that included stand construction, marketing services and individual support from the team at Spielwarenmesse eG. “The stand system and on-site support were superb, and made it very much easier to exhibit at the fair,” says Joachim Schäfer of Schäfer Toy Company GmbH.

Following a successful appearance in New York, attention now turns to the Tokyo Toy Show, which takes place from 28 to 31 August. Here the tried and trusted World of Toys concept will again offer support to companies seeking to position themselves on the Japanese market. Interested business can register here until 25 April 2025.