University Games, Blueprint Operations and Buzz Bingo join licensing campaign for Bullseye

Bulldog Licensing, agent for the iconic darts game show and brand Bullseye, has announced a number of major deals involving the property which has been successful for over 40 years – and is now enjoying its highest profile this century.

University Games, a UK-based manufacturer of a wide range of games and puzzles, will be launching its first-ever Bullseye range this year. The range will include a Board Game and Mini Darts Dice Game, which is set to be great fun for all the family.

Both games make use of the well-known format, imagery and catchphrases from the Bullseye TV quiz show. The first board game was showcased to a very positive response at London Toy Fair in January and was included in Toy Fair’s Hero Toys list. The range will arrive at retail in May 2025.

Blueprint Operations, a leading UK-based gaming provider and part of Germany’s Merkur Group, will be producing slot games for the adult market in land-based adult gaming centres, bingo halls and licenced premises throughout the UK. The games will again include a design style based around the instantly identifiable mascot Bully and the famous prizes from the show. The games will arrive at a large number of outlets on the 27th of May.

Buzz Bingo, the UK’s largest retail bingo operator, has launched a number of new Bullseye-themed bingo products. Bullseye Bingo is played in bingo clubs every evening at 6 pm and streamed on live video feeds to Buzz Bingo’s venues around the UK. The feature is hosted by Buzz Bingo’s charismatic Live Bingo Presenters and involves Bullseye-themed extra prizes for calling on ‘50’ (a bingo reference to the darts bullseye score). 

Over at Buzzbingo.com, a brand-new Bullseye Bingo Room has opened with 90 ball bingo games from 5pm to 11pm every day. Nostalgic features include Bully’s 180 Jackpot and Bully’s Prize Board (Bully is the Bullseye mascot).