Care Bears Collection Launches in Mexico
Cloudco Entertainment, in partnership with leading Mexican toy company, Ruz, has announced the launch of a brand-new Care Bears™ plush collection in Mexico. Featuring high-quality velboa plush in a variety of sizes, the collection brings fan-favorite characters to life, including Cheer Bear, Grumpy Bear, Tenderheart Bear, Good Luck Bear, Wish Bear, Funshine Bear, Share Bear, and Love-A-Lot Bear. Available at major retailers including Walmart México, Liverpool, Sam’s, Amazon, and Sears, the new plush line is designed to capture the timeless charm of Care Bears while offering something for fans of all ages.
Rolling out in two phases, the collection will debut with its Spring/Summer 2025 launch in March, followed by additional releases in Fall/Winter 2025 in September. The Spring/Summer lineup features Basic Plush in 6-inch and 10-inch sizes, with eight and seven characters available, respectively. The Fall/Winter collection introduces Feature Plush in a 12-inch size, complete with sound and interactive mechanisms, packaged in a collectible window box. Additionally, the Fall/Winter 2025 lineup will include a 3-inch Microplush assortment and a 16-inch Basic Plush for fans looking for a larger, extra-huggable version of their favorite characters. Pricing ranges from 99 MXN for Microplush to 899 MXN for Feature Plush.
“The Care Bears are a beloved brand with a strong emotional connection across generations, and we are thrilled to bring this new plush line to fans in Mexico,” said Adriana Miranda, Chief Licensing Officer at Ruz. “With high-quality materials and a variety of sizes and features, this collection is perfect for young fans and nostalgic collectors alike. We’re excited to see these lovable characters continue to spread joy and positivity.”
“Care Bears continues to resonate with audiences worldwide, and our partnership with Ruz brings this iconic franchise to even more families in Mexico,” said Charlotte Payne, VP International Licensing at Cloudco Entertainment. “This new range offers a fun and huggable way for fans to connect with the brand, and we’re excited to see it come to life at retail.”
