MFA Boston Announces Collaboration with Endstate for Van Gogh Exhibition
The Museum of Fine Arts, Boston (MFA), has partnered with technology company Endstate to connect visitors to the upcoming exhibition Van Gogh: The Roulin Family Portraits. This partnership merges fashion with technology to provide a unique experience for art enthusiasts and fashion lovers alike.
Endstate has designed custom NFC-enabled apparel featuring selected works from Van Gogh: The Roulin Family Portraits. The limited-edition collection features three exclusive pieces inspired by the MFA’s iconic works by Van Gogh: A mid-weight graphic t-shirt featuring Enclosed Field with Ploughman (1889)
A heavy-weight hoodie featuring a large scale print of Ravine (1889) on the back of the product
An embroidered cap inspired by Postman Joseph Roulin (1888)
“Our ongoing partnership with Endstate amplifies the museum’s commitment to sharing its collections both in person and virtually,” said Debra LaKind, Director of Business Development and Strategic Partnerships. “The limited edition collection adds a contemporary twist to Van Gogh’s signature style. Endstate’s technology not only enhances access to MFA programming, exhibitions, and collections, it delivers an experiential connection to art through our authentic product collaborations.”
On view from March 30 through September 7, 2025, Van Gogh: The Roulin Family Portraitsshowcases Van Gogh’s intimate portrayals of the Roulin family—the postman Joseph Roulin; his wife, Augustine; and their three children: Armand, Camille, and Marcelle. The exhibition offers visitors a unique glimpse into the artist’s creative process and the deep bonds of friendship between him and the family.
