Surge Brands Appointed Global Licensing Agent for the Bacon Up Brand
Surge Brands has announced it has been appointed the global licensing agent for Better N Bacon, LLC’s Bacon Up® Bacon Grease. Bacon Up is the first national brand of authentic, ready-to-use bacon grease. Its growing retail presence and passionate consumer base have set the stage for expansion into new product categories through strategic licensing initiatives.
Since its launch in 2018, Bacon Up has experienced rapid growth, expanding its retail presence from an initial nine retail stores to over 16,000 locations nationwide. As the official licensing agent, Surge Brands will seek to extend Bacon Up’s influence into categories such as snack foods, seasoning blends, sauces, marinades, outdoor cookware, and grilling accessories. Given the brand’s widespread availability in grocery stores, hardware retailers, farm and fleet chains, specialty markets, and even the food service industry, Bacon Up® is well-positioned to become a household staple for cooking enthusiasts everywhere.
“Bacon Up’s growth has been fueled by trending interest in healthier animal fats as well as outdoor cooking, and we’re thrilled to partner with Surge Brands to bring Bacon Up to even more consumers through strategic licensing,” said Monica Riney, CEO and Culinary Director of Better N Bacon LLC. “Consumers LOVE bacon and cherish the tradition and great flavor of cooking with bacon grease, so we’re confident they’ll be excited by the endless opportunities to see the Bacon Up brand in new product categories that align with our mission of making bacon grease an everyday kitchen essential.”
“Bacon Up’s rich heritage and incredible momentum make it an exciting brand to expand through licensing,” said Ari Freedman, Vice President of Surge Brands. “Cooking enthusiasts love experimenting with bacon grease, and this partnership allows us to bring that passion into new product categories—everything from snack foods and seasonings to cookware and lifestyle products. We’re thrilled to work with the Bacon Up team to grow the brand’s presence in kitchens and outdoor cooking spaces around the world.”
Bacon Up is redefining how home cooks and professional chefs alike experience bacon grease. Rooted in family traditions of using bacon fat for frying, cooking, and baking, Bacon Up makes it more convenient than ever to get the benefits of bacon grease — a richer, more complex flavor than other oils, plus enhanced crispiness – without the time, mess, or expense of frying bacon. Perfect for both kitchen and outdoor cooking applications—including cast iron skillets, griddles, deep frying, and baking—Bacon Up meets the rising consumer demand for an authentic, minimally processed animal fat with a high smoke point and a long shelf life.
Importantly, Bacon Up is considered a healthier option than many cooking oils because it contains NO SEED OILS and is NOT HYDROGENATED. It also contains no gluten, no dairy, no carbs, no MSG, and has zero grams of trans fats or sodium per serving. As consumers increasingly turn to healthier animal fats, Bacon Up stands out as an authentic and delicious alternative.
