Merchantwise Takes Tonka into Supercheap Auto

Merchantwise has announced it is rolling Hasbro’s TONKA brand into automotive parts and accessories specialty retailer Supercheap Auto for the first time with a drinkware and accessories range designed and manufactured to withstand the toughest active lifestyles. 

Available now in over 300 Supercheap Auto stores across Australia and New Zealand as well as online, the exclusive range includes a reversible bucket hat, kids caps in black and blue, kids and adult socks, two drink bottles, two lunch bags, a roller bag and backpack – all durable enough to conquer and challenge any day.

Two styles in one! The reversible TONKA bucket hat provides versatile sun protection with added breathability thanks to built-in eyelets making it perfect for beach days, park adventures and outdoor fun!

Let your little one show off their love for TONKA with two baseball-style caps available in black and blue.  Featuring an easy-fit design, a fully adjustable back straps and eyelets for breathability, the TONKA Kids Cap is a must-have for young adventurers.  

Keep little and big feet comfy with TONKA 3-pack socks for kids and adults – featuring a regular fit offering all day support whether you’re at work or play.  

Made from stainless steel, the 750ml TONKA Trojan Drink Bottles are available in two stylish designs and are fitted with a flip-out drinking spout to make sipping easy and come with a carry handle.

Designed with an insulated main compartment featuring a zipper closure, the TONKA Cold Box Lunch Bag keeps food fresh and includes a convenient handle to enjoy meals on the go.

The TONKA Kids Front Pocket Lunch Bag is the perfect companion for kids and adults alike.  Whether you’re heading to school, work, or on an adventure, this lunch bag with its spacious interior, durable construction and stylish design has you covered.

Make it easy to organise all your essentials for daily activities and travel with the TONKA Duffle Backpack – featuring detachable shoulder straps with clips, padded shoulder strap, multiple zip pockets, this multipurpose duffle bag converts to backpack or handbag.  

The TONKA Kids Weekend Roller Bag is the perfect travel companion for big and little kids.  With its rolling wheels, telescopic handle and spacious interior, this bag makes it easy to pack and go on a weekend getaway, family vacation or business trip. 

Merchantwise Director of Licensing, Hasbro Diana De Jesus said, “We are excited to be rolling Hasbro’s iconic TONKA brand into Supercheap Auto stores across Australia and New Zealand for the first time. For many adults, TONKA is a childhood memory still enjoyed today, so we know this authentically branded and robust drinkware and accessories range is going to be a big hit with big and little kids.  Each product in this exclusive range for Supercheap Auto has been designed to withstand the toughest play at school, work or on adventures.”