Goodyear Partners with Pull&Bear

Goodyear has announced it has teamed up with Pull&Bear to release a motorsport-inspired apparel collection that pays tribute to Goodyear’s storied racing history across motorsports. The company’s vast motorsports experience has resulted in advances such as the introduction of the 18-inch bead diameter tire used on current stock cars and feeds into the research and development of the Eagle F1 Race tires used in racing series across the world today.

The new Pull&Bear collection celebrates Goodyear’s racing heritage and defining contributions to the automobile industry with trendy, vintage-inspired designs that appeal to both racing and fashion enthusiasts while introducing the company’s rich motorsport history to a new generation. Drawing inspiration from Goodyear’s 126-year history and extensive archives, it features vintage logos, slogans and imagery, such as the slogan “The Greatest Name in Rubber,” and retro graphics that highlight its role in motorcycle tires and other manufacturing innovations. Ranging between 17,99€ and 35,99€, the Goodyear x Pull&Bear collection, a collaboration facilitated by IMG Licensing, will be available online at www.pullandbear.com and in more than 450 Pull&Bear stores across 77 countries.