Moomin Arabia’s new summer collection
A mug and a plate with accessories and a pile of cozy towels suggest that when the first chance arrives, it’s time to head where there’s sun and an option for a picnic and swim. Named “Beach Day”, the new summer seasonals collection in wonderful pastel colours features the Moomins and their friends making the most of the seaside. The collection will become available globally on 7th May 2025, it has been announced.
Nothing beats a day on the beach
Every day is perfect for a beach day because there’s always so much to do and discover! This year’s summer collection features atmospheric illustrations of the Moomins’ summer day by the sea in lovely turquoise, lilac, pink, and beige pastels. Waves, sand, and sunbeams form vibrant, whirling patterns with a slight retro touch.
The illustrations are designed by Parvati Pillai, who based them on Tove Jansson and her brother Lars Jansson’s comic “Fuddler’s Courtship” from 1959.
“We chose these particular parts from the story because they focus on the light atmosphere of spending time on the beach and the joy of discovery,” says Pillai from Moomin Arabia’s design team.
For Moomintroll, there are endlessly new and exciting seashells to find—only this time, he gets distracted by a trail of buttons. These treasures belong to the Fuddler, another creature who likes collecting things, and the two immediately become friends. Swimming is a must, and after, the picnic treats
Moominmamma has prepared could not taste any better.
But what is Snorkmaiden doing inside a huge seashell?
“It’s a curious scene where Snorkmaiden retreats inside the big shell to cry because Moomintroll doesn’t notice her. She’s desperate for attention, but the ever-curious Moomin is too immersed in treasure hunting.”, comments Pillai the background of the illustration.
Accessories and textiles complete the beach set
This year, along with the annual summer seasonal mug and plate, the Beach Day collection also has a selection of dining items—a water bottle, a tray, and paper napkins—as well as towels made of organic cotton. So, grab onto the new Moomin beach bag and pack it full for your own picnic and swim day!
Thanks to the long straps, the canvas beach bag easily fits the generously sized beach towel and it can be conveniently carried on
the shoulder, and the generously sized beach towel fits right in.
If you need to save space for snacks and drinks or treasures to bring back home, the hammam towel is a great choice because it also serves as a picnic blanket and dries quickly. The towel features Little My taking a long bath in the water.
On the kitchen towel, we see a vibrant design where Snorkmaiden, Little My, and Snufkin have accompanied Moomintroll and the Fuddler on the beach.
The new textiles all have a Global Organic Textile Standard (GOTS) certificate.
