MINECRAFT’S INTERACTIVE ADVENTURE MAKES CANADIAN DEBUT THIS SUMMER

For the first time in Canada, the Minecraft community will have the opportunity to journey into the Overworld for a unique, in-person, interactive Minecraft experience. Created by Montreal-based multimedia creative studio, Supply + Demand, in close collaboration with Experience MOD and game developer, Mojang Studios, Minecraft Experience: Villager Rescue opens on June 20, 2025, for a limited time at Square One in Mississauga. 

This epic experience invites longtime Minecrafters, new players, and families of all ages to step into the world of Minecraft and become real-life heroes on a thrilling quest that combines advanced technology with an insatiable love for Minecraft under one roof.

“After successful launches that have entertained tens of thousands of people in Dallas, Texas and most recently London, England, we’re excited to bring our first-ever immersive touring experience to Canada,” says Kayleen Walters, head of franchise development at Mojang Studios. “Finding ways to invite newcomers to our community, and to enable fans to express their love for Minecraft both in-game and out is always top of mind for us, and we can’t wait for Canadians to step into the Minecraft world.”   

Minecraft Experience: Villager Rescue is designed to welcome players and non-players alike and no prior knowledge of Minecraft is required to enjoy the experience. New players, creators, and longtime Minecrafters will love the opportunity to connect and reconnect with the game together in an entirely new and unforgettable way. 

“Continuing a tradition of Canadian innovation and leadership in the creation and touring of entertainment and experiences, Minecraft Experience: Villager Rescue is a ground-breaking adventure unlike any experience ever created for the global market,” says Supply + Demand’s Founder and CEO Olivier Goulet. The collaboration between our creative and producing teams, and our partners at Mojang Studios and Microsoft, have created an entirely new form of in-person experience at the crossroads of game design, experiential storytelling, and high-tech multimedia.”

During this action-packed adventure and scavenger hunt, adventurers will enter the experience, journey through seven Minecraft realms, and help rescue the village under siege from a zombie attack. 

Along the way, they’ll collect resources and interact with iconic mobs – some more friendly than others. Minecrafters will be able to interact with pandas and dolphins, as well as face skeletons, spiders, and – of course – creepers. Armed with only their wit and an Orb of Interaction (a glowing interactive handheld device, which guides each user through the experience), players and groups will embark on a journey in search of the resources needed to craft a life-saving potion. Upon completion, guests can celebrate their heroic feat with the purchase of a Minecraft memento at the Trading Post. In addition, players can claim a sought-after commemorative cape post-adventure as a reward for attending the experience.

“Excitement for immersive, in-person experiences in the Mississauga community is strong and growing rapidly,” says Stephen Gascoine, director, Square One Shopping Centre. “Building on the success of past activations, this is the right place to ‘spawn’ one of our most exciting quests to date. The Minecraft community is incredibly passionate and engaged, and we can’t wait to welcome these fans to Square One for the ultimate Minecraft Experience: Villager Rescue!”

Minecraft is the best-selling game of all time with over 300 million copies sold, entertaining players from around the world through gaming and the recently released blockbuster film A Minecraft Movie. Now, with Minecraft Experience: Villager Rescue spawning in the GTHA, community members can take part in this epic rescue mission and story-based experience where iconic places and mobs from the game are brought to life before their eyes.