LINE FRIENDS to Open New Store at Universal CityWalk Hollywood
LINE FRIENDS has announced it is bringing its intellectual properties and K-pop related intellectual property products to a brand-new retail experience at Universal CityWalk Hollywood with the opening of its latest U.S. LINE FRIENDS SQUARE location on Friday, April 25th. The store will offer fans an immersive shopping destination featuring exclusive BT21 merchandise, popular LINE FRIENDS original character collectibles, a curated selection of K-pop-inspired character products and exclusive collaborative merchandise featuring iconic NBCUniversal brands and characters in one convenient location.
The opening of LINE FRIENDS SQUARE at Universal CityWalk marks the brand’s third permanent brick-and-mortar store in the U.S., representing a significant milestone for the brand as it continues expanding its presence in the U.S. retail market. Universal CityWalk, one of LA’s hottest entertainment, dining and shopping destinations, attracts millions of visitors each year, making it an ideal location for LINE FRIENDS to introduce its beloved global characters to new and existing fans.
The LINE FRIENDS SQUARE Universal CityWalk Hollywood Store, located adjacent to the Universal Studios Hollywood theme park will feature an immersive large-scale LED screen at the store’s entrance, showcasing dynamic and diverse character content to captivate visitors, along with brand storytelling to further enhance a one-of-a-kind shopping experience. The store will be a one-stop shop for fans looking to explore the vast universe of LINE FRIENDS, offering more than 600 SKUs across a wide variety of products.
Among the key product highlights, the store will launch an exclusive BT21 Universal collection, which includes a unique lineup of plush toys, apparel, accessories and lifestyle items designed specifically for the Universal CityWalk location along with other charming K-Pop related intellectual property merchandise, including ZEROBASEONE. Additionally, the store will carry LINE FRIENDS’ new COLLER NBCUniversal collection of co-branded merchandise inspired by iconic NBCUniversal worlds and characters allowing customers to customize their bags and smartphone cases to suit their personal tastes. The collection features characters ranging from Illumination’s Despicable Me & Minions to DreamWorks Animation’s Trolls and even Felix the Cat, providing a special cross-brand retail experience exclusive to the LINE FRIENDS SQUARE Universal CityWalk Hollywood location.
As part of its grand opening celebration, LINE FRIENDS plans to host special fan events and giveaways, creating a unique opportunity for enthusiasts to engage with the brand in an exciting and interactive way.
The addition of LINE FRIENDS SQUARE to Universal CityWalk Hollywood reinforces LINE FRIENDS ongoing initiative to introduce diverse brands to audiences worldwide.
The new store will be located at Universal CityWalk, a three-block entertainment, dining, and shopping promenade adjacent to Universal Studios Hollywood. With a vibrant mix of restaurants, live entertainment and unique retail experiences, CityWalk serves as a destination for fans and visitors looking to experience the latest pop culture trends.
