Cirque du Soleil Announces move into Interactive and Immersion
Cirque du Soleil Entertainment Group, in collaboration with Imagien, the company behind the interactive digital platform Parallel!, has announced the launch of KURIOS – cabinet of Curiosities – In Parallel!. This groundbreaking digital format offers viewers behind-the-scenes access, parallel storylines, and a curated selection of stunning content, making them feel as if they were truly part of the show!
With this new format, friends and family can watch the show together while controlling their own experience and sharing the excitement in real time. By combining their TVs, phones, and tablets, fans unlock an interactive experience that transforms how they watch. It becomes a dynamic, social way to enjoy the show, where everyone can explore different aspects simultaneously.
“Our goal was to create the best possible experience, recognizing the importance of testing the market and understanding how fans would embrace this new offering. The overwhelmingly positive response has reinforced our commitment to delivering a seamless, user-friendly experience that brings the magic of Cirque du Soleil into homes around the world. By seamlessly blending technology, storytelling, and real-time interaction, we are redefining how fans experience Cirque du Soleil—not just as spectators, but as active participants in our universe. With significant effort and innovation, we’ve ensured that audiences can enjoy it anytime, anywhere, with ease and excitement. And this is just the beginning of a deeper, more meaningful connection with our audience—every day of the year”, says Anne Belliveau, Chief Customer Experience Officer at Cirque du Soleil Entertainment Group.
Even before watching the main stage show, viewers can explore the venue in a whole new way. They can visit the VIP area, go backstage to see performers preparing, and witness the detailed work that brings the spectacle to life. Viewers can follow different characters, use an interactive map to navigate through locations, and explore multiple areas of the venue, offering them exclusive access like never before.
For the company, KURIOS – cabinet of Curiosities – In Parallel! marks a pivotal point in how they expand their reach globally and draw new fans to the brand. “It truly aligns with our commitment to bringing Cirque du Soleil into people’s daily lives and encouraging them to attend our Big Top shows when they come to their city” says Anne Belliveau. This new interactive experience in collaboration with Imagien perfectly embodies our vision of going beyond the stage by offering fans our beloved intellectual properties in various formats, available whenever they want” she adds.
The company is currently engaged in active discussions with Imagien to bring viewers more iconic shows from its portfolio in this format and to strengthen its presence in markets across the globe.
“We are proud to partner with Cirque du Soleil and provide the technology and platform behind this revolutionary interactive experience. We are looking forward to supporting Cirque du Soleil as they continue to grow and bring their iconic performances to audiences worldwide” says Danny Theis, CEO of Imagien.
