WOW! Stuff Expands Puppetronics by RealFX Collection with How to Train Your Dragon
In the lead-up to Universal Pictures’ live-action reimagining of DreamWorks Animation’s How to Train Your Dragon, toy innovation company WOW! Stuff has announced it is bringing the latest beloved movie character to fans, with the launch of the Toothless Puppetronic by RealFX. This Puppetronic embodies the RealFX trademark characteristics of ‘Looks Real! Feels Real! and Sounds Real!’ meaning now fans really can ‘train their very own dragon!’
Developed by WOW! Stuff, the first British toy company in history to win the overall TOTY (Toy of the Year 2025), this remarkable new Puppetronic reimagines Toothless like never before. The Toothless Puppetronic wears the Holographic RealFX badge signifying this is a top of the range Puppetronic designed to captivate fans of all ages, from 8 to 60+, both children and adult collectors.
Combining traditional puppetry with cutting-edge electronics, the Toothless Puppetronic by RealFX features over 50 character sound effects, responsive touch and motion sensors, and Toothless’s signature plasma blast of blue flame. The result is an experience that feels pulled straight from the screen and will be sure to make fans go WOW!
“This is more than just a toy, it’s an immersive, high-quality Puppetronic that captures the heart of How to Train Your Dragon,” says Dawn Lavalette, Managing Director, at WOW! Stuff. “You’re not just playing; you’re training your very own dragon because of the innovative interactive technology! We’ve carefully crafted this beloved character to bring cinematic moments to life with stunning special effects.”
Designed for all How to Train Your Dragon fans, this interactive Puppetronic lets fans control Toothless’ movements, expressions, and for the first time ever his iconic plasma blast! With just a simple motion, watch in awe as Toothless ‘breathes fire’ through his mouth and nose using a safe and mesmerising light-up smoke effect.
Launching in retail in April, the Toothless Puppetronic by RealFX arrives just in time to build excitement ahead of the stunning reimagining of the How to Train Your Dragon film, landing in cinemas June 2025.
