Emoji take action against infringers

emoji company GmbH has taken legal action against the unauthorized use of the infringingly similar trademark Emoji King

Emoji is a trademark registered by the emoji company for a multitude of goods and services and may only be used with the emoji company´s approval – whether with or without any additional term or designation.

The emoji company owns the well-known emoji trademark in more than 100 countries encompassing goods and services in up to 35 classes.

The court stated that the use of EMOJI KING infringes emoji company’s trademark rights and therefore prohibited several companies, one of which is Emoji King Industrial Co. Ltd. from directly or indirectly advertising, offering and / or bringing into circulation of any product for which the emoji company holds trademark registrations.

The trademark emoji is licensed and used through an international network of renowned agents, licensee, retailers, entertainment and advertisement companies around the world and the emoji brand has been globally awarded by the licensing industry.

Official emoji brand partners include blue chip corporations such as Sony Pictures Animation, Ferrero, Burger King, Nikon, Walmart, Nestle, Zara, Aldi, Pepsico, Ravensburger, The Hershey Company amongst many others.

“Given the success of the globally established and recognized emoji brand, there are competitors that try to imitate the original”, says Marco Hüsges, CEO & Founder of the emoji company.

For that reason the emoji company continues to take legal action and working with customs globally to defend its well-established brand identity and honest reputation against trademark infringements.