Hello Kitty Collaborates Again with Dr. Martens

This March, two alternative brands collide once again. Last year’s Hello Kitty collaboration marked its joint 60th anniversary with Sanrio, and this season, an all-new collection is launching, spotlighting more characters from the Sanrio family: Bad Badtz-Maru, Kerokerokeroppi, My Melody and more. 

Clashing colourful Hello Kitty and Friends graphics with tough DM’s silhouettes, the collaboration includes a new take on the 1460 boot, enhanced with characters and a red bow graphic. The boots come with two sets of laces, red or white, and are detailed with a three-colour puritan stitch in Teal, Yellow and Pink and matching colour pop eyelets. Yellow welt stitching and an AirWair heel loop mark them as DM’s. 

Also headlining is the Jadon boot, an amped-up evolution of our 8-eye silhouette, built on a stacked Quad platform sole. This Hello Kitty Jadon is fitted with colourful upper stitching, four different colour eyelets and Sanrio motifs, as well as a side zip with a Hello Kitty red bow zip pull. They also come with two sets of laces, and are tagged with yellow welt stitching and an AirWair heel loop.