NSPCC partners with Ladybird to publish the charity’s first children’s book

Edutainment Licensing shares the news that the NSPCC have announced their partnership with Ladybird to publish the charity’s first children’s book.

Pantosaurus and the power of PANTS is set to hit the shelves in July following a crowdfunding campaign last year which saw NSPCC supporters raise £46,440 to help the children’s charity with the project.

Based on the charity’s Talk PANTS campaign, the book will feature the NSPCC’s friendly dinosaur Pantosaurus and it will help children learn about the PANTS rules which aim to help keep them safe from abuse.

The book is for children aged four to eight and provides a tool that parents, carers and teachers can use to talk to children about what can be a difficult topic in a child-friendly way.

All the information included in the book has been developed with parents and experts in child protection and it will be in available to buy in store and online in Matalan, Blakemore and from the NSPCC online shop in July.

All profits from the sale of this book will help the charity’s frontline staff continue to deliver its essential services and to enable its Childline service to be a vital listening ear for those children who feel they have nowhere else to turn.

Leanne Gill, Publisher, Ladybird Licensing said: “Children are at the heart of everything we do at Ladybird, and what could be more important than keeping them safe. We’re delighted to have partnered with the NSPCC to create this playful picture book which spotlights such an important message and provides a tool for parents and carers to help them talk to children about a challenging topic.”