Befound Joins the World Alliance Group

BeFound – A Brand Licensing Company, founded by Nitin Kalra, the newest entrant in the licensing business based in Dubai has joined hands to represent the World Alliance Group (“WAG”), the largest global brand management alliance headquartered in New York with alliance offices in almost every major country in the world. 

“We are extremely delighted and honoured to sign our first representation contract with the World Alliance Group. This will provide us with a solid foundation as we explore opportunities in the Middle Eastern markets for a variety of fashion & lifestyle brands represented by WAG globally.

The Middle East continues to lure top brands from around the world and demand for luxury and premium products remains robust in the GCC region despite the economic slowdown. With WAG’s access to so many international markets and brands, our growth plans can be achieved expeditiously with both companies benefiting from this alliance,” says Nitin Kalra, Founder & CEO, BeFound – A Brand Licensing Company. 

Says Scott Mendelson, Partner, World Alliance Group LLC, “Forging this new alliance with BeFound gives WAG the competitive advantage we needed to strengthen our relationships with key retailers in the territory. Having boots on the ground will allow us to react to opportunities faster and consequently help our luxury and premium brands wishing to expand into this market that is dominated by several key retailers. We are proud to be working with Nitin’s company and look forward to a mutually rewarding relationship together”.     

Established as a Mainland Company in Dubai, UAE, BeFound is the brainchild of Nitin Kalra. Nitin, who started in the licensing business with Rajshri Media in 2005, went on to join Star TV in 2007 and eventually headed the India and MENA regions for the Hong Kong based Animation International Group where he was instrumental in establishing the business for the region’s most loved character from Japan, “Doraemon”; he departed from Animation International as a Regional Director in October 2020 after 11 years with the company. 

The World Alliance Group (WAG) is the largest global brand management alliance representing a diversified portfolio of prestigious consumer brands across cultural channels of distribution. Through years of experience and connections, WAG is working with top international brands, designers, and influencers for expansion opportunities via licensing, international expansion, franchising and mergers & acquisition opportunities.  & acquisition opportunities.