Sports Illustrated and UNKNWN Team Up

Sports Illustrated is teaming up with UNKNWN, LeBron James’ Miami-based apparel brand to drop a quickstrike collaboration that honors the iconic athlete’s first of almost thirty Sports Illustrated cover stories.

The capsule will be supplemented with look book photography and will drop in-store and online at UNKNWN.com. Sports Illustrated and UNKNWN’s collaboration features co-branded black t-shirts and hoodies and displays James’ iconic February 18, 2002 cover that he shot as a high school junior that famously dubbed him “The Chosen One.” The pieces are designed to celebrate the enduring legacy of Sports Illustrated and embody the same strength and mentality that has defined James’s career and journey. The Sports Illustrated x UNKNWN capsule collection is available exclusively at UNKNWN in-store and online.