Acamar Films Names Rainbow Designs as Master Toy for Bing
Acamar Films has announced a multi-territory partnership with Rainbow Designs representing the multi-award-winning pre-school property Bing as master toy licensee. Under the new multi-year licensing agreement, the company’s first wave of products will hit shelves AW2025. This deal is part of Acamar Film’s ongoing strategy to help young children thrive through the provision of innovative early childhood developmental toys, appropriate for children growing through the ages and stages from 6 months to 4 years. Working closely with Acamar Films, Rainbow Designs will apply Bing’s unique DNA across all future master toy development and opportunities, unlocking new play opportunities at key developmental milestones.
“We are thrilled to embark on this new journey with Rainbow Designs as our master toy licensee for Bing”, said Laura Clarke, Executive Director, Global Licensing at Acamar Films. “Their dedication to quality and innovation aligns perfectly with our mission to create meaningful and developmental play experiences for young children. We look forward to collaborating closely and bringing Bing‘s uniqueness to families around the world through this exciting partnership, continuing to nurture the bond between Bing and his young fans as they reach and achieve key developmental milestones.”
“We are delighted to have been appointed as the new Master Toy Partner for Bing,” said Anthony Temple, Managing Director of Rainbow Designs. “We have always admired the Bing Brand for its unique qualities and values and an impressive heritage built over 20 years. The Acamar Films team have done an amazing job in carefully nurturing and curating a classic pre-school property. Bing is a fantastic brand fit for Rainbow and we are proud for Bing to be joining the ‘Home of Classic Characters’ brand stable. I believe that with our expertise in the infants and toddler category we can add an extra dimension to Bing’s world of play. We have exciting and creative new product plans in development and we look forward to working closely with the Acamar Films team and to being a partner in Bing’s ever expanding world.’
Acamar Films expresses sincere gratitude to current master toy partner Golden Bear for their unwavering partnership over the past five years, which has been instrumental in their mutual successes in the UK and across a number of international markets. All parties are committed to ensuring a smooth transition of the business, ensuring clear communication and maintaining the highest standards of service and collaboration.
