All3Media International Brings Catchphrase to online party
All3Media International has announced a new online party game for iconic gameshow brand Catchphrase, continuing to expand on its successful ancillary activations for this evergreen entertainment brand.
Catchphrase continues to prove its evergreen credentials with the launch of this online party game. Available via Game City, players can download the game onto their TV to watch the catchphrases play out and use then a mobile to solve the catchphrases, offering a way to be immersed in the fun of the family favourite gameshow. The Catchphrase online party game is available to buy here.
Rob Stanbridge, Game City commented “We’re really pleased to have partnered with All3Media International to bring Catchphrase, the iconic family-friendly TV game show, to our digital platform, Game City. It became a top-seller over Christmas, bringing the fun of the TV show into people’s living rooms with players connecting their mobiles to the TV for a truly interactive party game experience. The simple, fast-paced gameplay makes it perfect for everyone and the response from our players over the festive period has been fantastic!”
Catchphrase’s off-screen success continues with Big Sky Games renewing their commitment to the Catchphrase Family Board Game and will be bringing new products to market this year.
The Catchphrase online party game joins a host of other Catchphrase products that are available to fans including a daily online game (here) and mobile app, available for free on Apple and Android devices, which has received over half a million downloads. The Catchphrase board and card games have been amongst the most popular games on the market for years, bringing Catchphrase into homes across the UK.
Jason Easy, VP Licensing at All3Media International commented, “Catchphrase has proved to be a fan favourite time and time again on screen, so it’s fantastic to continue to find fresh ways to reach long-time fans and new players. We’re thrilled to have this new online party game available through our partners at Game City and to continue our excellent partnership with the team at Big Sky as we continue to expand and develop our impressive slate of Catchphrase products.”
Produced by STV Studios, Catchphrase sees long-time host Stephen Mulhern challenge contestants to “say what they see” as they try to identify the correct catchphrase from a series of animations featuring the iconic Mr Chips.
On screen, Catchphrase has remained a family favourite for nearly 40 years, with Stephen Mulhern now the longest serving host of the format. Currently Catchphrase is on its 10th season on ITV. Originally created in the US by Pasetta Productions Inc. and Steven Radosh, Catchphrase has since been produced in nine countries, including Australia, Vietnam, Italy and Poland.
