Animotion Media Group Partners with bRAND-WARD for Fixies
Animotion Media Group has announced its strategic partnership with bRAND-WARD, the consultancy spearheaded by industry expert Jean-Philippe Randisi. This collaboration aims to catapult the international footprint of the wildly popular animated series, The Fixies, transforming unprecedented YouTube viewership into tangible offscreen commercial success.
Randisi’s expertise will extend beyond The Fixies, facilitating the launch and revitalization of other beloved Animotion properties including Tina & Tony and Detective Finnick. His insights will help shape a robust brand and licensing strategy to maximize the potential of Animotion’s diverse portfolio.
With Season 6 of The Fixies set to begin production soon, the series continues to build on its formidable presence across various platforms. Currently, the show boasts over 18 million subscribers on YouTube worldwide and over 2 billion views on the platform, complemented by high visibility on television and VOD platforms throughout China. In the MENA region, Animotion recently appointed BBM as its licensing agent to enhance and expand licensed product sales across its IPs.
Building on Randisi’s involvement in the international success of iconic IPs such as SpongeBob Square Pants, Dora The Explorer or Power Rangers, bRAND-WARD helps IP owners navigate a complex production, content placement and licensing landscape to grow globally.
“Jean-Philippe is a rare find in our industry, possessing a unique blend of expertise in kids’ brand building and business development,” said Valeria Korotina, VP, Chief Commercial Officer at Animotion. “We’re fortunate that he values our IPs and has chosen to support our team to fortify our licensing and merchandising efforts while exploring new revenue streams.”
Jean-Philippe Randisi remarked, “Animotion has accomplished what many in the industry aspire to achieve: creating a global audience for kids’ content and producing it beyond the confines of traditional financing models. Together, we’ll transform these IPs into dynamic 360-degree franchises on a global scale.”
This partnership signals an exciting new chapter for both Animotion and bRAND-WARD as they set their sights on reshaping the kids’ content landscape and unlocking new commercial opportunities worldwide.
