| Beatlemania reached a fever pitch in the American consciousness, and the band’s Ed Sullivan Show appearances were a watershed cultural moment of the 1960s. Later that year, The Beatles would set out on their first, record-breaking North American tour which included stops in San Francisco, Las Vegas, Vancouver, Los Angeles, Denver, Cincinnati, New York, Atlantic City, Philadelphia, Milwaukee, Indianapolis, Chicago, Detroit, Jacksonville, Boston, Baltimore, Pittsburgh, Cleveland, New Orleans, Kansas City and Dallas. In celebration of the milestone 60th anniversary, Bravado partnered with sister company Fame House to build a virtual, interactive shoppable experience for fans old and new to relive the band’s iconic first trip to the States. Centered around The Beatles’ famed first performance on The Ed Sullivan Show, the experience allows fans to shop new and exclusive merchandise while being taken on a journey through the band’s trip via interactive elements. Highlights include a recreation of the Ed Sullivan set from their first performance, a timeline with archival footage and interviews, a photo booth experience with the chance to be ‘The Fifth Beatle’ and digital postcards. |
